Barclays Bpay Packaging

Bpay packaging 2014 
Agency : Seymourpowell

Challenge

Design a inconspicuous piece of mailable packaging for the new wearable Bpay device for event and festivities.  These were mailed prior the event and must protect but also give consumer delight upon opening.

Value

A cheap and delightful way to maximise the consumer experience of just a mailable box.   The card engineering creates a void for the device creating s beautifully intricate patter.  As the consumer open the pack the flood of colour as well as the promoted event information is fully colour printed on the inside with matt ink and spot uv varnish on the bpay technical lines.
The plain outer deter any theft along the delivery chain.

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