Tilt
Tilt
Tilt
Interactive duvet packaging
Challenge
Challenge
New to the market interactive duvet brand. The new piece of packaging had to clearly communicate the uniqueness of the product to consumers instantly who have no awareness of the product or ai technology.
The packaging needed to have options for direct mail, in store and clearly tell the journey of technology as well as storytelling. It had to appeal to both adult and child.
Value
A series of packaging was creating from using lenticular silver substrates to highlight tech, and bring to life the characters adding dimensionality and intrigue on shelf to capture consumer attention.
the direct-mail mail concept strips packaging to a bare minimum and upon receiving in the post and opening a burst of colour and character floods the consumers eyes. The tear strip detailing follows the brands diagonal line building in equity to a newly established brand.
The third concept uses pulp and PET/PLA creating 2 shells paying homage to the form of a pillow. In the inside a card insert creates a 360 degree character wall so that no matter how it is displayed on shelf, the characters can be seen.
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