Tiger Beer Pop Up Bar

Beer inspired by the streets of Asia 
Agency : JKR Singapore

Challenge

The challenge was to create a pop-up bar that embodied the Tiger's unique values (purposeful repurposing) but was also changeable and adaptable for different situations. 

Value

Taking Tiger's ethos of purposeful re-purposing, the concept was to create little or no new collateral and utilise what Tiger already owned.
A strikingly sustainable yet contemporary way of constructing the bar with branded bottle crates, screen printed shutters, bringing design details from the streets of Singapore with old Peranakan tiles to neon signage.  This gave birth to a totally unique and impactful brand pop up experience reinforced by their sustainability vision and embodies everything that tiger stood for.

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