tiger glass
Tiger Beer Tankard
Tiger Beer Tankard
Beer from the streets of Asia
Agency : JKR Singapore
Challenge
Challenge
Tiger is a proud asian beer, born from the streets of Singapore. A brand that is proud of its heritage and exudes authenticity at every touch point, with strong visual identity. The tankard needed to be held to the same standard.
The Tankard had to embody the same brand values, be strong, authentic and courageous and ,most importantly standout.
Value
The Tiger glassware had to reflect the attitude of the streets of Asia as well as the innovation of brand vision.
The glassware has a special blue streak running through the glassware, each is unique in colour and design, a first for any beer brand.
The design form possesses a strong presence with its feet firmly rooted and a confidence in its brand values.
Printed in metallic in and moulded in weighted glass, the brand word mark and tiger stands tall and proud, a beacon of Singapore pride turn giving the glassware a premium and reassuring presence.
In the base of the punt there the tiger head is laser engraved which acts as a nucleation device giving the beer a perfect head, a perfect drinking experience and at the end you are reassured by the Tiger Brand.
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