Gemini Beer Bucket
Gemini Beer Bucket
Gemini Beer Bucket
Post Covid-19 beer bucket for social distancing
Challenge
Challenge
Post Covid-19 we will see people and consumers trying to recapture and adjust their lives to what they once were accustomed to.
It is without a doubt that the Covid-19 pandemic has and will continue to change the way we live our lives as well as societal norms. Whilst we all yearn to get back to how things once were there will be an adjustment period. Socialising will try and resume, however government restrictions, general awareness and precautions need to be observed to keep the risk of reinfection minimal ( at least til a vaccine is found).
How can we innovate within the beer category to still allow consumers the peace of mind of consumption and socialising without the constant paranoia of the virus. How can we help promote social distancing or at the very least make people consciously aware of social distancing when we are all hungry for social interaction?.
Value
The Gemini beer bucket is designed to highlight and bring awareness of social distancing post Covid-19 lockdown.
The Heineken branding is used for illustration purposes only on this concept to emphasise how a brand lockup, which usually comes combined (the Heineken word mark and the Heineken red star) is deliberately separated to not only create 2 distinctive beer buckets, but to highlight Heineken's support fore safe social distancing by using this unconventional use of the traditional branding. By separating the brand assets, we can playfully communicate the importance of social distancing to consumers, where this message is further strengthened with the consumer experience of the bucket itself.
The notion of social distancing translated through the innovation design of the beer bucket concept, where you can order 6-8 bottles of beer (usually shared),delivered to your table visually as one bucket.
The magic reveals itself when the bucket is taken to the consumer and is then split in 2 halves to share! (with the use of magnets). When the buckets are separated there are 2 individual distinct branded aesthetics, one with the word mark and the other with the red star creating 2 separate drinking experiences. This can be made more overt with opposing brand colours that come together as one beer bucket. Each consumer (group of consumers) can have their own 'Demi' bucket sitting a safe distance apart.
A more hi tech version is available where the base is imbedded with a vibrating distancing device which vibrates if in close proximity to each other.
The Gemini bucket is the new social distancing beer bucket for 'distance socialising'!
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