Clv
CE LA VI
CE LA VI
Premium consumer product for CE LA VI
Agency : JKR
Challenge
Challenge
Design a series of products to help bring to life 3 dimensionally the brand mark of Ce La Vi.
The design language has to be modern, simple and ladder back to the brand logo of the red square.
Value
Bringing to life the 2D red square of the Ce La Vi brand mark 3 dimensionally, giving us the opportunity to not only own the red square but the red cube.
The champagne bucket utilises premium chrome aluminium with the brand logo screen printed. This elevated the champagne drinking experience linking it back to the prestigious brand.
The design chopsticks is simple and understated utilising clear red cubes at the end for a bold brand statement and gold at the tip signifying the rich quality of the food. The sauce dish is a simple lacquered red square with a concave centre bringing together asian fusion through design with the added functionality of being a chopstick holder.
The simple table menu card holders are bold branded red squares which creates a holistic aesthetic that ladders through all touch points.
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