forget
Forget Anti ageing skincare
Forget Anti ageing skincare
Anti ageing skincare range
Agency : JKR singapore
Challenge
Challenge
Forget is a super premium asian skincare brand rivaling La Mer. The Structures needed to elevate the product whilst getting across the brand values and the inherent nature of the product. It was all about turning back the hands of time and utilising the infinite mobious strip in its design.It needed to feel luxurious yet efficacious
Value
The design utilised triton material which mimics the luxurious nature of thick glass allowing for a inner rose gold/copper inner chamber designed to amplify the mobious strip. The top lid echoes the same design aesthetic to amplify the notion of infinity and timelessness. This design cues has been carried out throughout the different products to create a cohesive family.
The abstract line detailing is indicative of clock hands reinforcing the notion of turning back the hands of time. For The Eye serum and the face serum special rose gold utensils have been designed to actively apply and massage problem areas and to keep contamination to a minimum.
Targeted for the older consumer the colour palette and tones have been specially selected to convey modern maturity with a hint of sophistication. The main design cue tying this family of products is the mobious form using within each and every touchpoint.
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