Pears 3D visual or KV

3D model and rendering of Pears soap bar

Challenge

3D visual of the iconic Pear's soap to exude glycerine, convey soft skin and moisture to the consumers.

Value

By creating a 3D render of the iconic Pear's soap bar we are able to portray more realism in the light refractions of the soap bar whilst injecting  dynamism in the visuals creating movement, excitement and moisture.
The consumers are able to visually feel more moisture and glycerin from the soap by dramatically dialling up the transparency and viscosity of the liquids.

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