nicotine spray
Tobacco derived nicotine replacement spray
Natural derived nicotine replacement spray
Agency : SP
Challenge
Challenge
The global crack down on combustibles means that new innovation is needed for when regulation and legislature make smoking difficult. The challenge was to innovate around alternative harm reduction products that could fill the areas of opportunity when smokers could no longer smoke in public.
Value
The answer is a naturally tobacco derived nicotine spray for the opportunities where consumers cannot smoke.
A organic refillable spray was designed with simple packaging for refills to elevate a smoking alternative occasion. To reduce impact to the environment and to let consumers see the refill, a simple card wrap was designed for maximum shelf impact and branding space.
The product itself needed to convey a natural alternative so the design reflect this through a very organic form taking inspiration from the natural leaf form.
the result is a simple, clean organic looking lifestyle product that the consumer wouldn't mind using from day to day.
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