Heinz innovation

Pouches and flavour innovation
Agency : Seymourpowell

Challenge

Owning the Heinz language in the category of pouches through innovation and innovation of flavour delivery.  Exploration was needed of how to not only premiums the pouch but to bring some structure to them. 

Value

By reinforcing and innovating in pouch technology, we can cut down the amount of plastics used in the bottles.   Through innovation, technology and sheet development pouches are becoming more sustainable via substrates.

Related Projects