Opus by Prudential

High net worth insurance brand 
Agency : JKR Singapore

Challenge

Design a new range of touch points for Prudentials sub brand, OPUS, a new high net worth insurance policy.   The touch points had to be cost effective and clearly convey a professional, understated premium look and feel.
The new OPUS range consisted of a policy box, gift box, and jewellery boxes to house a free gift necklace for female consumers and cufflinks for male consumers.
The jewellery were designed and handcrafted utilising the letters created for the brand.

Value

These touch points creates the experience of a high end luxury, premium service utilising high quality material bespoke products specifically designed for the targeted consumers paying attention to the small details.  
Mixing together a variety high quality substrates and printing techniques, as well as semi precious metal, we are able to create a higher premium experience from beginning to end.

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