Royen BIRDS NEST
ROYEN birds nest bottle
Design concept to premiumise Royen's RTD birds nest.
Challenge
Challenge
Create a premium bottle for Royen's birds nest that evokes the product and conveys the luxurious asian delicacy of birds nest whilst communicating the benefits of the product.
Value
Taking cues from the beauty category we have elevated the perception and premiumised the bottle for Royen's birds nest category.
Taking inspiration from diamonds and facets, this simple facet form bottle emphasises the beauty benefits of birds nest. To dial top the quality of the product we have embedded a gold pressed branded disc in the cap add a touch of luxury.
The second option was to communicate pure, youthful skin by having a pearlescent embossed cap to convey simple untainted goodness.
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